“It takes adequate and culturally appropriate breastfeeding information and support for mothers to have the chance to choose breastfeeding and to breastfeed successfully,” says Rachel Abramson, Executive Director of HealthConnect One. “Sending new families home with bags of artificial baby milk undercuts the important decision about infant feeding during what can be quite a vulnerable time.”
This is why HealthConnect One joins Public Citizen and a host of other organizations in a campaign to stop the marketing of artificial baby milk in healthcare facilities – today, May 21st – to mark the anniversary of the WHO Code of Marketing of Breast-Milk Substitutes.
Our community partners and allies have this to say about their experience with the marketing of artificial baby milk. You can click on the titles below to read each post in its entirety.
by Tytina Sanders-Bey, CLC and WIC Breastfeeding Peer Counselor
“I have witnessed the marketing of artificial baby milk to moms prenatally just by her doing something as simple as reading a pregnancy/parenting magazine. Lots of moms receive formula coupons and bottle samples simply because they are pregnant…”
Marketing of artificial baby milk: Everywhere new mothers are
by Toni Hill, Executive Director of Northeast Mississippi Birthing Project
“Mothers trust their primary care provider. The message should be clear there that babies thrive on breastmilk and mothers can produce enough for their babies.”
Just One Bottle
by Kasey Valentine-Steffen, IBCLC and WIC Breastfeeding Peer Counselor
“I do find the community is very much impacted by artificial baby milk. Breastfeeding seems to be a lost art. Young women today rarely know of anyone that Breastfed their babies. Though I was fully Breastfeeding when I was discharged from the hospital, I was given a super nice diaper bag with formula in it. The nurse said, ‘I want to be able to give you something for you to take home. You can just throw the formula out if you don’t need it.’ Around six weeks, I learned what a growth spurt was. I threw that formula out. I threw it out into the middle of the yard…”
Infant Feeding in the Age of Hyper-Connectivity
by Eileen Murphy, RN, BSN, IBCLC, RLC
“It seems, in many ways, that we have entered an era of hyper-connectivity. According to a 2012 report by the Pew Research Center, some negative effects of hyper-connectivity include ‘a need for instant gratification and a loss of patience.’ …This impatience seems to carry over to frustrations with breastfeeding.”
To add your photo to the social media storm today, click here.